8 out of 10 "trendy" things you buy today will be "out of style" by this time next year; 5 of them will be passé in 3 months; and half the world already thinks one is "so last season."

TRANSLATION?

Good luck following trends! Why not just set your own? Fashion Genome won't tell you to buy the latest neon-yellow, python-printed, skinny pants because they're "so hot right now." We show you what fits and let you decide what's hot.

At Fashion Genome, you can set your own trends. You can glean style ideas from your friends or favorite celebrities, track the runway's latest designs, or create an entirely new look that is 100% you.

Having trouble nailing down your individual style? No worries! Our totally unique technology, The Fashion Genome Project™, will watch you browse, learn your preferences, and help you find clothes that fit YOUR style. The process of liking/disliking clothing items helps us determine what you look for in clothing. Before you know it, you'll have a style profile so unique it can only be described as "yours".

To make shopping easier, we only show you clothes that fit your body. Tell us your shape and size and we'll eliminate the guesswork that typically comes with buying clothes from different brands. Our system gives you the right size, every time.

With Fashion Genome you can be confident that every time you pull something over your head it fits — your size, your trend, you.